Do you know how the British rock band Marillion got the money for their 1997 US tour? Well, the musicians launched a campaign on the internet and their fans donated $60,000 to support the idea. Pretty impressive, huh? In fact, that was the first noteworthy case of online crowdfunding. Since then, a lot has changed,…
How much time do we spend with mobile apps? The latest report by App Annie revealed stunning results: mobile users spent 3.8 trillion hours using apps in 2021. Can you imagine? No surprise that edgy technologies, such as microservices in mobile app development, are the modern trend in apps for banking, shopping, fitness, games, and…
How much do businesses spend on digital advertising? Let us take just one segment — programmatic display ads. According to eMarketer, digital ad spending worldwide reached $521 billion in 2021, and it was an all-time high. Pretty impressive rise, isn’t it? One of the significant contributions to such a grand increase is the wide range…
You know the feeling when you have to spend a good deal of time on finance operations and repetitive tasks month after month, huh? Like being stuck in Groundhog Day with no chances to escape? However, there is a perfect remedy for this pain. If you know the answer to the “what is RPA in…
Do you use an electric kettle or still boil water over the fire to make a cup of tea? Well, most likely it’s an ergonomic kettle that stands in your kitchen. It automatically turns off once the water starts to boil and even indicates the temperatures, so the choice is obvious. Marketing field players also…
“One thousand dollars going once, one thousand dollars going twice, sold to the best bidder!” When reading this sentence, you probably imagine an impeccably dressed auctioneer and a contented winner getting a famous piece of art or a one-of-a-kind artifact. But what if I tell you that the lot can be the combination of enhanced…
In 2021 Nike bought Datalogue, a data integration startup; Neiman Marcus acquired a tech startup for shopper personalization; Walmart and McDonald’s have purchased several Adtech assets. As investor Eric Franchi told Insider, great customer experience is a paramount category and not a fuzzy notion anymore. That is why, marketers have to be straightforward in answering…
Have you ever invested in crypto? And your granny? And your dog? Since today’s global events cause extreme price fluctuations and disrupt the traditional exchange market, everyone who is trying to save their assets should plunge into the crypto world and study its rules. And, according to Statista, the trend for cryptocurrencies will only grow….
Do you know what your next purchase of a smartphone will be like? We can foretell the process for you. You will scan the latest models and reviews and find the best offers online — who needs brick-and-mortar stores these days, right? Then you will order the phone in just a few clicks and decide…
Did you know that the total cryptocurrency market cap today is the equivalent of the 9th largest economy globally — Italy? Moreover, the volume of daily exchange is about $80 billion. Impressive, huh? So, the question of how to start a crypto exchange has never been more serious. In this article, we will share valuable…
How do reputable financial institutions differ from your local grocery stores? In fact, they are all very similar. In both cases, we see vendors wishing to sell their products and customers hunting for better options. What’s more, both industries employ similar marketing strategies and concepts to promote their services. So, let us take white labeling…
The prototype of a CRM system — the Rolodex — was patented in 1956 in New York. It was a “rolling” portmanteau of “index” cards with valuable client data. The digital revolution of the 1980s introduced new marketing automation tools: email marketing, ad campaigns, etc. Today, financial CRM software helps build tailored communications, develop business…
Money transfer, payments, savings, investments, and other financial services and operations are business processes where fintech is a widely recognized product. You can not underestimate professional fintech consultancy if your company wants to follow the latest emerging technologies and trends and deliver quick, effective, and safe financial services and products to your customers. In our…
Today’s banks are more than just deposits and loans. Banks provide a broad spectrum of products and services and create a customer-focused and services-oriented payment ecosystem. According to Statista, the market cap of the global banking sector reached $8.5 trillion in the third quarter of 2021. A core banking system is a base of advanced…
What were you doing on July 27th, 2017? While many of us were enjoying a quiet summer Thursday, a supernatural event happened in South Korea— the launch of the Kakao Bank mobile app. On its first day, the banking app was downloaded 652.000 times and the bank registered 300.000 new accounts. In August 2021, Kakao…