What makes our programmatic solution so special? Well, it unites the functions of an ad exchange and a data platform in one product.
The Data Platform (that can operate as a CDP and a DMP) stores, manages, and processes data on oRTB auctions, ad campaigns, and audiences. Also, by analyzing all ad events (bid requests, win notices, impressions, clicks, VAST events), the platform helps DSPs and SSPs make audience segmentation, build lookalike audiences, get deep traffic analysis, and maximize revenue.
The Ad Exchange is enhanced by BI tools, which gives managers the power to boost decision-making, increase operational efficiency, and identify new business opportunities. Some other benefits involve
real-time ad statistics per partner and daily/monthly reports.