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The internet is packed with articles about Microsoft development strategies and their influence on the IT industry. While everyone is jabbering about their trends, hits and flops, I would like to draw your attention to some hidden aspects of the latest changes in Microsoft, and their underestimated potential.

We at Qulix believe that well-built customer loyalty policy is the clue to reliable long-term client engagement. Creating customer loyalty cannot be regarded as a one-time effort, but continuous endeavour. For that purpose, a company needs to define clues that make the backbone of the policy.

We are now facing exciting changes in retail business. People are increasingly using their mobile devices for product research. Users demand better and more personalized experiences regardless of the media they use.