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In 2021 Nike bought Datalogue, a data integration startup; Neiman Marcus acquired a tech startup for shopper personalization; Walmart and McDonald’s have purchased several Adtech assets. As investor Eric Franchi told Insider, great customer experience is a paramount category and not a fuzzy notion anymore. That is why, marketers have to be straightforward in answering…
Do you know what your next purchase of a smartphone will be like? We can foretell the process for you. You will scan the latest models and reviews and find the best offers online — who needs brick-and-mortar stores these days, right? Then you will order the phone in just a few clicks and decide…
The prototype of a CRM system — the Rolodex — was patented in 1956 in New York. It was a “rolling” portmanteau of “index” cards with valuable client data. The digital revolution of the 1980s introduced new marketing automation tools: email marketing, ad campaigns, etc. Today, financial CRM software helps build tailored communications, develop business…
Money transfer, payments, savings, investments, and other financial services and operations are business processes where fintech is a widely recognized product. You can not underestimate professional fintech consultancy if your company wants to follow the latest emerging technologies and trends and deliver quick, effective, and safe financial services and products to your customers. In our…
In May 1997, during the World Wide Developers Conference, Steve Jobs shared his famous idea that the customer experience had to be the starting point for any development process and the technology had to follow it. These words do still speak the truth in 2022: digital transformation makes us deliver excellent retail, healthcare, financial, and…