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In the future marketing is forecasted to be more personalized. Already now vendors are faced with the challenge how to communicate with the customers equally across all the existing channels. Omnichannel-marketing provides vendors with new possibilities for customer approach. Concurrently, the variety of communication channels significantly complicates the direct communication with prospective customers and requires…

We are now facing exciting changes in retail business. People are increasingly using their mobile devices for product research. Users demand better and more personalized experiences regardless of the media they use.