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Today, digital marketing for enterprises extends far beyond newsletters and landing pages. It’s about crafting a multichannel engagement strategy. The goal remains the same: to bring customers to the place where conversion happens — your website. It’s where you are in charge. You control the composition and wrapping of your products, influencing whether your audience…
How about using a chatbot for sales? Skeptical? Bet we can change your mind! Picture a shopper on your online store: poised to buy, their cart brimming with items — then vanish, like so many others, contributing to a staggering $111B–$136B in annual retail losses from abandoned carts. How can you thwart this scenario? What…
When the words “Umbraco eCommerce website” dance in your mind, you might envision a relic from the digital Stone Age — clunky, outdated, and collecting virtual cobwebs. Reserve your judgement. You’d be surprised. Umbraco isn’t just another contender; it’s a heavyweight champion, outshining even Shopify and WooCommerce. How so? Buckle up! In this guide, we’ll…
If the question “What is Umbraco?” evokes your interest, and you dream of a new website with rich functionality, you’re hitting the right path. Being a truly flexible and user-friendly content management platform, Umbraco offers everything an ambitious site owner may desire (and even more). However, like any other solution, it has its peculiarities to…
The path of SaaS product development can be extremely rough. Even after launch. Even for the industry’s torch-bearers. Guess which SaaS product had to ramp up its infrastructure to handle a huge spike in market demand due to the pandemic? Zoom. Which company had to revamp its software from top to toe when streaming technology…