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The US credit card company Mastercard has recently announced that customers will soon have an opportunity to use biometric identification. The company expects to make customer shopping experience more convenient and safer. written by: Anton Rykov Product Manager, Qulix Systems The US credit card company Mastercard has recently announced that customers will soon have an…
Augmented Reality gained a worldwide popularity after the launch of Pokémon GO, the famous mobile app. AR requires interaction with reality. The technology allows overlaying digital information (graphics, sounds, haptic feedback, etc.) on top of the existing environment in real time. A mobile device camera or a special headgear enables to combine real life with a virtual…
Beacons have already been known for a few years. However, they came to the attention of a larger audience as iBeacons marketed by Apple. The technology has a potential to become a standard in the coming future. For instance, it is already widely used at POS. According to Statista, the projected value of in-store retail sales…
In the future marketing is forecasted to be more personalized. Already now vendors are faced with the challenge how to communicate with the customers equally across all the existing channels. Omnichannel-marketing provides vendors with new possibilities for customer approach. Concurrently, the variety of communication channels significantly complicates the direct communication with prospective customers and requires…
Mobile searches and purchases are one the rise and don’t seem to stop. According to IBM Retail purchases by mobile have increased by 34 percent last year. It seems only natural to build a mobile application to always be in customer’s pocket. Being mobile helps retailers keep margins higher, reach more customers and increase loyalty.