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Oct 24, 2017 4 min

The Future of Shopping: Augmented Reality in Retail

Augmented Reality gained a worldwide popularity after the launch of Pokémon GO, the famous mobile app. AR requires interaction with reality. The technology allows overlaying digital information (graphics, sounds, haptic feedback, etc.) on top of the existing environment in real time. A mobile device camera or a special headgear enables to combine real life with a virtual…

Oct 12, 2017 4 min

Beacons: Small Devices, Big Impact

Beacons have already been known for a few years. However, they came to the attention of a larger audience as iBeacons marketed by Apple. The technology has a potential to become a standard in the coming future. For instance, it is already widely used at POS. According to Statista, the projected value of in-store retail sales…

Aug 16, 2016 4 min

Geofencing as a valuable technology for retail and e-commerce

In the future marketing is forecasted to be more personalized. Already now vendors are faced with the challenge how to communicate with the customers equally across all the existing channels. Omnichannel-marketing provides vendors with new possibilities for customer approach. Concurrently, the variety of communication channels significantly complicates the direct communication with prospective customers and requires…

Mar 16, 2016 4 min

Hybrid apps for retailers

Mobile searches and purchases are one the rise and don’t seem to stop. According to IBM Retail purchases by mobile have increased by 34 percent last year. It seems only natural to build a mobile application to always be in customer’s pocket. Being mobile helps retailers keep margins higher, reach more customers and increase loyalty.

Feb 29, 2016 5 min

Omni-channel approach to e-commerce and retail

We are now facing exciting changes in retail business. People are increasingly using their mobile devices for product research. Users demand better and more personalized experiences regardless of the media they use.