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Omnichannel strategy
Dec 4, 2018 8 min

Omnichannel Strategy: Be Omnichannel to Be Alive

“Conversion funnel”, “customer experience” and “leads” have long dominated marketing vocabulary. Time has come to refresh it. We propose you a brand-new term which is omnichannel. written by: Anton Rykov Product Manager, Qulix Systems “Conversion funnel”, “customer experience” and “leads” have long dominated marketing vocabulary. Time has come to refresh it. We propose you a…

Jun 28, 2018 4 min

PSD2 & Banking Sector in Europe: Facts, Figures, and Future Forecasts

Due to PSD2, 2018 has become a game-changing year for bank customers, fintechs, and the entire banking sector in Europe. The implementation of the new directive enables bank customers to use third-party providers to manage their finances. Thus, companies like Google, Apple, and Amazon gain access to consumers’ bank accounts and are able to build financial…

Jun 20, 2018 4 min

Mobile Apps Meet GDPR: How To Comply?

Due to continuing growth of the Internet and mobile app usage, we have reached a point at which we don’t really know who has an access to our personal data. written by: Anton Rykov Product Manager, Qulix Systems Due to continuing growth of the Internet and mobile app usage, we have reached a point at…

Apr 5, 2018 4 min

Retail Goes Digital: Top Trends To Prepare A Business For Transformation

The boundaries between online and offline retailing are increasingly vanishing. It means for retailers, they have to be available for their customers across all channel. Concurrently, the traditional shop concepts require digital modernization. written by: Anton Rykov Product Manager, Qulix Systems The boundaries between online and offline retailing are increasingly vanishing. It means for retailers,…

Mar 8, 2018 4 min

Mastercard: Biometric Authentication Is Soon A Must-Have For Banks

The US credit card company Mastercard has recently announced that customers will soon have an opportunity to use biometric identification. The company expects to make customer shopping experience more convenient and safer. written by: Anton Rykov Product Manager, Qulix Systems The US credit card company Mastercard has recently announced that customers will soon have an…