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May 23, 2022 7 min

What Is Real-Time Bidding in Advertising?

“One thousand dollars going once, one thousand dollars going twice, sold to the best bidder!” When reading this sentence, you probably imagine an impeccably dressed auctioneer and a contented winner getting a famous piece of art or a one-of-a-kind artifact. But what if I tell you that the lot can be the combination of enhanced…

May 12, 2022 7 min

Promote Like a Pro. What Is the Adtech Industry?

In 2021 Nike bought Datalogue, a data integration startup; Neiman Marcus acquired a tech startup for shopper personalization; Walmart and McDonald’s have purchased several Adtech assets. As investor Eric Franchi told Insider, great customer experience is a paramount category and not a fuzzy notion anymore. That is why, marketers have to be straightforward in answering…

Apr 26, 2022 7 min

Fintech Onboarding — Are You Ready for Embedded Finance?

Do you know what your next purchase of a smartphone will be like? We can foretell the process for you. You will scan the latest models and reviews and find the best offers online — who needs brick-and-mortar stores these days, right? Then you will order the phone in just a few clicks and decide…

Apr 21, 2022 8 min

How to Start a Crypto Exchange This Morning

Did you know that the total cryptocurrency market cap today is the equivalent of the 9th largest economy globally — Italy? Moreover, the volume of daily exchange is about $80 billion. Impressive, huh? So, the question of how to start a crypto exchange has never been more serious. In this article, we will share valuable…

Apr 18, 2022 7 min

A Brief Guide to Fintech White Label Software

How do reputable financial institutions differ from your local grocery stores? In fact, they are all very similar. In both cases, we see vendors wishing to sell their products and customers hunting for better options. What’s more, both industries employ similar marketing strategies and concepts to promote their services. So, let us take white labeling…