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Jun 15, 2022 7 min

Microservices in Mobile App Development — Revealed at Last!

How much time do we spend with mobile apps? The latest report by App Annie revealed stunning results: mobile users spent 3.8 trillion hours using apps in 2021. Can you imagine? No surprise that edgy technologies, such as microservices in mobile app development, are the modern trend in apps for banking, shopping, fitness, games, and…

Jun 8, 2022 7 min

What Is an Ad Exchange Platform: Our Instant Review

How much do businesses spend on digital advertising? Let us take just one segment — programmatic display ads. According to eMarketer, digital ad spending worldwide reached $521 billion in 2021, and it was an all-time high. Pretty impressive rise, isn’t it? One of the significant contributions to such a grand increase is the wide range…

Jun 3, 2022 7 min

What Is RPA in Finance? Do You Need It Right Now?

You know the feeling when you have to spend a good deal of time on finance operations and repetitive tasks month after month, huh? Like being stuck in Groundhog Day with no chances to escape? However, there is a perfect remedy for this pain. If you know the answer to the “what is RPA in…

May 31, 2022 7 min

Programmatic Advertising Software: Best Overview

Do you use an electric kettle or still boil water over the fire to make a cup of tea? Well, most likely it’s an ergonomic kettle that stands in your kitchen. It automatically turns off once the water starts to boil and even indicates the temperatures, so the choice is obvious. Marketing field players also…

May 23, 2022 7 min

What Is Real-Time Bidding in Advertising?

“One thousand dollars going once, one thousand dollars going twice, sold to the best bidder!” When reading this sentence, you probably imagine an impeccably dressed auctioneer and a contented winner getting a famous piece of art or a one-of-a-kind artifact. But what if I tell you that the lot can be the combination of enhanced…