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How much do businesses spend on digital advertising? Let us take just one segment — programmatic display ads. According to eMarketer, digital ad spending worldwide reached $521 billion in 2021, and it was an all-time high. Pretty impressive rise, isn’t it? One of the significant contributions to such a grand increase is the wide range…
You know the feeling when you have to spend a good deal of time on finance operations and repetitive tasks month after month, huh? Like being stuck in Groundhog Day with no chances to escape? However, there is a perfect remedy for this pain. If you know the answer to the “what is RPA in…
In 2021 Nike bought Datalogue, a data integration startup; Neiman Marcus acquired a tech startup for shopper personalization; Walmart and McDonald’s have purchased several Adtech assets. As investor Eric Franchi told Insider, great customer experience is a paramount category and not a fuzzy notion anymore. That is why, marketers have to be straightforward in answering…
Do you know what your next purchase of a smartphone will be like? We can foretell the process for you. You will scan the latest models and reviews and find the best offers online — who needs brick-and-mortar stores these days, right? Then you will order the phone in just a few clicks and decide…
The prototype of a CRM system — the Rolodex — was patented in 1956 in New York. It was a “rolling” portmanteau of “index” cards with valuable client data. The digital revolution of the 1980s introduced new marketing automation tools: email marketing, ad campaigns, etc. Today, financial CRM software helps build tailored communications, develop business…