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Did you hear that the digital lending platform market is skyrocketing today? According to the latest Grand View Research report, the market was valued at $5.84 billion in 2021 and the specialists are expecting it to grow at a CAGR of 25.9% from 2022 to 2030. So, it’s high time to turn to lending as a…
Can you significantly decrease the number of customer inquiries with just one improvement? In 2006, Shenzhen Telecom’s customer service center managed to drop the number of calls from 200,000 to 114,000 a month and saved the company about £100,000 a year. How did they do that? The company introduced innovative billing system design and architecture…
In 2021 Nike bought Datalogue, a data integration startup; Neiman Marcus acquired a tech startup for shopper personalization; Walmart and McDonald’s have purchased several Adtech assets. As investor Eric Franchi told Insider, great customer experience is a paramount category and not a fuzzy notion anymore. That is why, marketers have to be straightforward in answering…
Do you know what your next purchase of a smartphone will be like? We can foretell the process for you. You will scan the latest models and reviews and find the best offers online — who needs brick-and-mortar stores these days, right? Then you will order the phone in just a few clicks and decide…
The prototype of a CRM system — the Rolodex — was patented in 1956 in New York. It was a “rolling” portmanteau of “index” cards with valuable client data. The digital revolution of the 1980s introduced new marketing automation tools: email marketing, ad campaigns, etc. Today, financial CRM software helps build tailored communications, develop business…