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How much time do we spend with mobile apps? The latest report by App Annie revealed stunning results: mobile users spent 3.8 trillion hours using apps in 2021. Can you imagine? No surprise that edgy technologies, such as microservices in mobile app development, are the modern trend in apps for banking, shopping, fitness, games, and…

How much do businesses spend on digital advertising? Let us take just one segment — programmatic display ads. According to eMarketer, digital ad spending worldwide reached $521 billion in 2021, and it was an all-time high. Pretty impressive rise, isn’t it? One of the significant contributions to such a grand increase is the wide range…

You know the feeling when you have to spend a good deal of time on finance operations and repetitive tasks month after month, huh? Like being stuck in Groundhog Day with no chances to escape? However, there is a perfect remedy for this pain. If you know the answer to the “what is RPA in…

In 2021 Nike bought Datalogue, a data integration startup; Neiman Marcus acquired a tech startup for shopper personalization; Walmart and McDonald’s have purchased several Adtech assets. As investor Eric Franchi told Insider, great customer experience is a paramount category and not a fuzzy notion anymore. That is why, marketers have to be straightforward in answering…

Do you know what your next purchase of a smartphone will be like? We can foretell the process for you. You will scan the latest models and reviews and find the best offers online — who needs brick-and-mortar stores these days, right? Then you will order the phone in just a few clicks and decide…