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Even though every new product development process starts with a groundbreaking idea, it may not be the right one for your customer needs. What you see as a potential success might not, in reality, find its way to the target audience or survive the competition. Furthermore, even a new product in demand might struggle to…
Ever wondered who are challengers and incumbent banks? If you want to identify them, just check how they engage with the clients and what digital tools they employ. The latter are physical branches that reluctantly embed innovative solutions into their business model and fail to provide a seamless customer experience. The challengers, on the other…
Once there is a great idea on the table, there is also a temptation to jump right into its execution, especially in the case of startups. However, just like a house cannot be built without a blueprint, a software development project cannot be executed without a plan. Adequate project planning can not only save the…
Given how strongly smartphones and other mobile devices are now entrenched into our lives, even more so during this time of the pandemic, launching a mobile app for your business has become a necessity. There are hundreds of applications published on the App Store and Google Play daily, challenging every new app to be even…
As the year 2021 is drawing to its end, let’s review it from the perspective of news hooks in the tech world. What were the most prominent events in the tech community? How will they impact our lives in the near future? What names became buzzwords for tech-savvy people? Continue reading to refresh your memories…