iHeartRadio is an all-in-one radio, music and podcast streaming service developed for iHeartMedia. Its users can access thousands of live and local AM/FM radio stations or create their own customized stations and playlists. Currently, the app is among Top 5 Music Stream Apps and #1 for podcasting.
The business goal was to create a free easy-to-use app which would secure rapid customer growth and bring considerable advantage over market competitors. The customer wanted to design a mobile radio streaming service in a short time frame. The mobile development team was required to quickly create and support a technically complex large-scale product for iOS and Android platforms.
After its initial launch, the main service reached 70M registered users in only 4 years, with the current number estimated at 120M users. It makes iHeartRadio the fastest-growing music streaming service.
We helped the customer deliver 3 products: