Solutions and Services

Demand-Side Platform (DSP)

With this powerful ad tech solution, marketing and advertising agencies can say goodbye to spam-like banners and attract more clients by positioning their ads when and where they are needed most. DSP is a perfect option to buy ad inventory, reach the relevant audience, and raise the awareness of any brand.

Supply-Side Platform

When employing SSPs, publishers can create a positive customer experience and boost their revenue by offering advertisers the ad spots that efficiently target potential buyers. Also, this digital marketing tool helps them sell advertising inventory across various ad exchanges.

Ad Exchange

A programmatic advertising model of this technology platform enables all market participants (DSPs & SSPs) to buy and sell digital ad inventory. Ad exchange supports video, display, mobile, and search ads that can be sold across all device types.

Customer Data Platform (CDP)

By analyzing first-party audience data from various resources, a CDP creates a unified customer profile and makes it available to SSPs, DSPs, and ad exchanges. Knowing their customers enables companies to streamline the targeting and personalization strategies.

OpenRTB Integration

With AI-powered real-time bidding technology, it becomes possible to buy and sell ad inventory at a reasonable price in less than a second. Therefore, both publishers and advertisers can take advantage of the RTB option to avoid wasteful spending and upgrade their digital marketing experience.

Data Management Platform (DMP)

This is the backbone of digital marketing that helps businesses better understand their clients. A DMP gathers, processes, and stores all types of audience & marketing data, which enables companies to target specific user groups and enhance ad campaigns.

Ad Server

Enhanced by data analytics, performance tracking, and sophisticated AI algorithms, this omnichannel ad serving platform allows advertisers, ad publishers, and ad networks to optimize advertising campaigns. An ad server is a central component that determines the time and placement of a particular ad.

What Our IT Company Can Do for You

We can offer you the following back-end development services.

API Layer Development

We're experts at back-end API design and development. Our back-end developers are also competent in API management and segregation, openAPI requirements, implementation of SDKs for external developers, and any other API-related issues affecting interoperability and connectivity.

Back-End Troubleshooting & Optimization

Our engineers take over the development process and add new features, fix defects, and provide additional support services. We know how to do that efficiently in terms of time and cost.

Omnichannel Back-End Development

For many years we have been engaged in the design and development of complex omnichannel solutions. We have production-proven approaches, patterns, and reusable components to build an efficient back end that will be able to communicate with web and mobile applications, terminals & ATMs, VoIP solutions, etc. We deal with multiple back-end technologies and integration types and can advise on the appropriate one for your project at its initial stage. We pay special attention to such aspects of back-end development as scalability, performance, maintainability, and security. We know how to integrate workflow engines, API management solutions, successfully tackle data transformation and management issues.

Back-End Integration Testing

We're competent in planning and execution of stub-based integration testing or integration testing with the whole set of the relevant systems connected. In part, such testing can be embedded into the CI/CD process. We'll show how.

Implementation of Integration Stubs

For independent testing of a system, integration stubs are required that emulate the operation of external systems according to specific algorithms. We have our own know-how for test stub management framework development.

Post-Production Support

Have issues with the back end after the system goes into production? We'll handle it, adding new features and assisting you with technical debt to ensure your system lives a long and healthy life.

Back-End Decoupling

Increase service availability and enjoy more opportunities for parallel development with service decoupling. We implement time and tested methods of back-end decoupling for various industries.

Integration Layer Development

We are experts at integrating with different third-party and in-house systems, APIs of various types, data transformation, connector development, and call orchestration.

Back-End Upgrade

We'll rewrite your code and make the system feel fresh and modern. Upgrade the tech stack, migrate into cloud infrastructure, make architectural and code refactoring to meet the best code quality standards.

Contacts

Thank you, !

Thank you for contacting us!
We'll be in touch shortly.

Go back to the home page

Feel free to get in touch with us! Use this contact form for an ASAP response.

Call us at +44 151 528 8015
E-mail us at request@qulix.com

Thank you!

Thank you for contacting us!
We'll be in touch shortly.

Go back to the home page

Feel free to get in touch with us! Use this contact form for an ASAP response.

Call us at +44 151 528 8015
E-mail us at request@qulix.com