Feb 15, 2018

3 min

Global Smartphone Market: What’s New?

blog (6)

Today, smartphone is an important part of life and the main communication tool. Smartphones became popular in 2007, when Apple introduced its iPhone. Apple’s gadget was revolutionary as it was offering new features such as a touchscreen and a virtual keyboard. The first Android smartphone was launched in late 2008. Since then, the smartphone market has been steadily developing.

Have We Reached Peak Smartphone?

After several years of growth, the global smartphone market has reached a stagnation period. According to IDC research company, a worldwide smartphone shipment was in total 1.472 billion units resulting in a less than 1% decline comparing to 1.473 billion in 2016. It was quite predictable due to rare technological advances in recent years.


Source: www.statista.com

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The Smartphone Duopoly

In 2010 the market was occupied by a variety of smartphone vendors and operating systems (BlackBerry, Symbian, Bada, etc.). And the market share of Android and iOS amounted around just 39 percent together.

Much has changed since then. The market is dominated by both two platforms Google’s Android and Apple’s iOS with the combined 99.8 percent market share.


Source: www.statista.com

Most iPhone Users Never Look Back

Apple has the most loyal customers.  According to a Morgan Stanley survey, 92 percent of iPhone users who intend to upgrade within the next year will stick to iOS-driven headset.

By contrast, 77 percent of Samsung owners say they would buy it again next time.


Source: www.statista.com

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How Smartphone Users Benefit From Artificial Intelligence

AI is expected to make our smartphones much ‘smarter’. According to Deloitte research, in which they asked smartphone owners in 16 developed markets about their awareness and usage of AI-based apps, the most commonly used app was predictive text, followed by route suggestions.


Source: www.statista.com

10 Uses for AI-Powered Smartphones

Gartner predicts that by 2022, 80 percent of new smartphones will have on-device AI capabilities.

AI features are expected to become a differentiator for smartphone vendors that will help to acquire new customers while retaining current users.

10 high-impact uses for AI-powered smartphones:

  • “Digital Me” Sitting on the Device
  • User Authentication
  • Emotion Recognition
  • Natural-Language Understanding
  • Augmented Reality (AR) and AI Vision
  • Device Management
  • Personal Profiling
  • Content Censorship/Detection
  • Personal Photographing
  • Audio Analytic

Today, AI capabilities on smartphones are still in their infancy. However, in the future, smartphones will be able to learn, plan and solve problems for their owners.

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