CUSTOMER LOYALTY SYSTEMS DEVELOPMENT

We live in a Customer-centric economy in which every business strives to attract new customers and keep them as long as possible. Having a solid strategy and tools for client retention is important for sustainable growth.

DID YOU KNOW THAT?

67%

of companies get more income from existing customers vs new ones

28%

of customers are loyal to their providers/brands

61%

of consumers tell friends and family about their positive buying experience

HOW QULIX CAN HELP

icon-analysis

Analysis of your target audience and business

  • Target audience, its preferences and behavior
  • Company specifics and industry best practices
  • Customer loyalty trends along with customer's business
icon-development

Development of customer loyalty strategy

  • Selecting the right technology tools
  • Design of unique UI/UX for the new systems
  • Unifying interaction channels and facilitating their management
icon-design

Design and development of customer retention systems

  • Development of web, mobile or hybrid software systems
  • Redesign of older products into the new UI/UX schemes
  • Development of front-end and admin modules
icon-planning

Support and optimization

  • Product update and new features implementation
  • Results` analysis and enhancement of retention strategies
  • Technology assistance with launching marketing campaigns

IDEAS FOR YOUR CUSTOMER LOYALTY GROWTH

MOBILE APPLICATION FOR CLIENTS

  • Native or hybrid mobile application with user account
  • Tracking and enhancing engagement with the brand
  • Promo codes, discounts, coupons, etc.

MOBILE APP + WEB PORTAL

  • Deliver a mobile app with simple or rich functionality
  • CMS to manage both mobile and web services
  • Personalization and targeted offers

MOBILE + WEB + PHYSICAL CHANNEL

  • Seamless buyer's journey across different channels
  • Complete integration job: POS, CRM, web, mobile, etc.
  • Extra functionality: iBeacon, push notifications, and more

OMNI-CHANNEL APPROACH TO CUSTOMER LOYALTY

Portal/mobile app

  • News & articles

  • Customer support

  • Promotions and extra services

User account

  • Points and discounts

  • Personalized content and offers

  • Referral tracking

Digital marketing system

  • Personalized content and users segmentation

  • Targeted marketing offers and campaigns

  • Analytics & reporting

CMS

  • Customer service scenarios

  • Banners

  • Discount management

API

Providing partners with external API for cross-selling

Gamification und Engagement

  • Budgets and achievements

  • Encourage users to perform certain activities

  • Promote products, lines or brands

Geolocation service

  • Location-triggered actions

  • Push and iBeacon notifications

  • Store locator

SHOWCASE: LOYALTY SYSTEM FOR SNGB

Qulix designs and develops customer loyalty system: from UI/UX analysis to development and support.

The developed points management system enables the client`s marketing team to run member loyalty programmes. It ensures that retail clients have access to the information about reward points earned and ways to use them.

SOME WORDS FROM OUR CLIENTS

Andrew Korol

CEO at SURGUTNEFTEGASBANK, CJSC

“Throughout the entire project life cycle, from RFP to the ongoing post implementation support, Qulix staff members have proven themselves as a solid team of professionals. I really appreciate their high technical skills and overall enthusiasm towards the project and its requirements. These guys know how to find ways to add value and make the product more efficient and user-friendly.”

LEARN HOW WE CAN HELP RETAIN YOUR CLIENTS