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CUSTOMER LOYALTY SYSTEMS DEVELOPMENT
We live in a Customer-centric economy in which every business strives to attract new customers and keep them as long as possible. Having a solid strategy and tools for client retention is important for sustainable growth.
DID YOU KNOW THAT?
67%
of companies get more income from existing customers vs new ones
28%
of customers are loyal to their providers/brands
61%
of consumers tell friends and family about their positive buying experience
HOW QULIX CAN HELP
Analysis of your target audience and business
- Target audience, its preferences and behavior
- Company specifics and industry best practices
- Customer loyalty trends along with customer's business
Development of customer loyalty strategy
- Selecting the right technology tools
- Design of unique UI/UX for the new systems
- Unifying interaction channels and facilitating their management
Design and development of customer retention systems
- Development of web, mobile or hybrid software systems
- Redesign of older products into the new UI/UX schemes
- Development of front-end and admin modules
Support and optimization
- Product update and new features implementation
- Results` analysis and enhancement of retention strategies
- Technology assistance with launching marketing campaigns
IDEAS FOR YOUR CUSTOMER LOYALTY GROWTH
MOBILE APPLICATION FOR CLIENTS
- Native or hybrid mobile application with user account
- Tracking and enhancing engagement with the brand
- Promo codes, discounts, coupons, etc.
MOBILE APP + WEB PORTAL
- Deliver a mobile app with simple or rich functionality
- CMS to manage both mobile and web services
- Personalization and targeted offers
MOBILE + WEB + PHYSICAL CHANNEL
- Seamless buyer's journey across different channels
- Complete integration job: POS, CRM, web, mobile, etc.
- Extra functionality: iBeacon, push notifications, and more
OMNI-CHANNEL APPROACH TO CUSTOMER LOYALTY
Portal/mobile app
User account
Points and discounts
Personalized content and offers
Referral tracking
Digital marketing system
Personalized content and users segmentation
Targeted marketing offers and campaigns
Analytics & reporting
CMS
Customer service scenarios
Banners
Discount management
API
Providing partners with external API for cross-selling
Gamification und Engagement
Budgets and achievements
Encourage users to perform certain activities
Promote products, lines or brands
Geolocation service
Location-triggered actions
Push and iBeacon notifications
Store locator
SHOWCASE: LOYALTY SYSTEM FOR SNGB
Qulix designs and develops customer loyalty system: from UI/UX analysis to development and support.
The developed points management system enables the client`s marketing team to run member loyalty programmes. It ensures that retail clients have access to the information about reward points earned and ways to use them.
Andrew Korol
CEO at SURGUTNEFTEGASBANK, CJSC
“Throughout the entire project life cycle, from RFP to the ongoing post implementation support, Qulix staff members have proven themselves as a solid team of professionals. I really appreciate their high technical skills and overall enthusiasm towards the project and its requirements. These guys know how to find ways to add value and make the product more efficient and user-friendly.”