Blog

Fasten your seat belts. BMW introduced the car of the future

Aug 25, 2016
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Booming urban areas, megacities and globalization: by 2050 in Europe more than 75 percent, in the USA almost 90 percent of the total population are expected to live in cities. In this context, BMW has developed a concept for the future mobility in urban areas. The futuristic car is expected to be on the market…

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Geofencing as a valuable technology for retail and e-commerce

Aug 16, 2016
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In the future marketing is forecasted to be more personalized. Already now vendors are faced with the challenge how to communicate with the customers equally across all the existing channels. Omnichannel-marketing provides vendors with new possibilities for customer approach. Concurrently, the variety of communication channels significantly complicates the direct communication with prospective customers and requires…

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Telematics: New Horizons for the Insurance Industry

Aug 9, 2016
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The demand for telematics is continuously growing. The U.S. telematics sales are expected to reach 16.3 million units by 2020 in compare with 13 million in 2016. Telematics unites two terms: ‘telecommunication’ and ‘informatics’. It represents a wireless technology for transmitting real-time information from remote using smart devices. Insurance is one of the key areas…

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Cross-Platform vs. Native App Development

Aug 4, 2016
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More and more companies want to bring their solutions, websites and product offers on smart phones and tablets.  For the last several years both the mobile developers and the clients have been faced a core question: native app or a cross-platform solution? A native app represents a development technology for a specific operating system of…

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Distributed Testing: Pros, Cons & Best Practices

Aug 2, 2016
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In agile projects with short iterations, when new versions come up very frequently, optimization of the testing process is the main goal for the QA team. Hence, distributed testing is a very popular method as it significantly reduces the testing time. It is obtained by a simultaneous run of tests on multiple computers interacting with…

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