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May 31, 2022 7 min

Programmatic Advertising Software: Best Overview

Do you use an electric kettle or still boil water over the fire to make a cup of tea? Well, most likely it’s an ergonomic kettle that stands in your kitchen. It automatically turns off once the water starts to boil and even indicates the temperatures, so the choice is obvious. Marketing field players also…

May 23, 2022 7 min

What Is Real-Time Bidding in Advertising?

“One thousand dollars going once, one thousand dollars going twice, sold to the best bidder!” When reading this sentence, you probably imagine an impeccably dressed auctioneer and a contented winner getting a famous piece of art or a one-of-a-kind artifact. But what if I tell you that the lot can be the combination of enhanced…

May 12, 2022 7 min

Promote Like a Pro. What Is the Adtech Industry?

In 2021 Nike bought Datalogue, a data integration startup; Neiman Marcus acquired a tech startup for shopper personalization; Walmart and McDonald’s have purchased several Adtech assets. As investor Eric Franchi told Insider, great customer experience is a paramount category and not a fuzzy notion anymore. That is why, marketers have to be straightforward in answering…

Apr 29, 2022 7 min

How Blockchain Is Changing Finance in 2022

Have you ever invested in crypto? And your granny? And your dog? Since today’s global events cause extreme price fluctuations and disrupt the traditional exchange market, everyone who is trying to save their assets should plunge into the crypto world and study its rules. And, according to Statista, the trend for cryptocurrencies will only grow….

Apr 26, 2022 7 min

Fintech Onboarding — Are You Ready for Embedded Finance?

Do you know what your next purchase of a smartphone will be like? We can foretell the process for you. You will scan the latest models and reviews and find the best offers online — who needs brick-and-mortar stores these days, right? Then you will order the phone in just a few clicks and decide…

Apr 21, 2022 8 min

How to Start a Crypto Exchange This Morning

Did you know that the total cryptocurrency market cap today is the equivalent of the 9th largest economy globally — Italy? Moreover, the volume of daily exchange is about $80 billion. Impressive, huh? So, the question of how to start a crypto exchange has never been more serious. In this article, we will share valuable…

Apr 18, 2022 7 min

A Brief Guide to Fintech White Label Software

How do reputable financial institutions differ from your local grocery stores? In fact, they are all very similar. In both cases, we see vendors wishing to sell their products and customers hunting for better options. What’s more, both industries employ similar marketing strategies and concepts to promote their services. So, let us take white labeling…

Apr 6, 2022 7 min

What Is the Most Popular Financial CRM Software?

The prototype of a CRM system — the Rolodex — was patented in 1956 in New York. It was a “rolling” portmanteau of “index” cards with valuable client data. The digital revolution of the 1980s introduced new marketing automation tools: email marketing, ad campaigns, etc. Today, financial CRM software helps build tailored communications, develop business…

Mar 30, 2022 7 min

Introducing Fintech Consultancy: Do You Need It?

Money transfer, payments, savings, investments, and other financial services and operations are business processes where fintech is a widely recognized product. You can not underestimate professional fintech consultancy if your company wants to follow the latest emerging technologies and trends and deliver quick, effective, and safe financial services and products to your customers. In our…

Mar 10, 2022 6 min

What Is a Core Banking System, and How Does It Work?

Today’s banks are more than just deposits and loans. Banks provide a broad spectrum of products and services and create a customer-focused and services-oriented payment ecosystem. According to Statista, the market cap of the global banking sector reached $8.5 trillion in the third quarter of 2021.  A core banking system is a base of advanced…

Feb 25, 2022 9 min

How to Create a Banking App: Strategies of the Pros

What were you doing on July 27th, 2017? While many of us were enjoying a quiet summer Thursday, a supernatural event happened in South Korea— the launch of the Kakao Bank mobile app. On its first day, the banking app was downloaded 652.000 times and the bank registered 300.000 new accounts. In August 2021, Kakao…

Feb 23, 2022 6 min

Finding an E-Trading Software Developer: Our Tips

According to the latest forecast, the global online stock market is expected to grow up to 12 billion US dollars in 2028, so the demand for e-trading software will also significantly increase. But what does it take to create an online trading platform? Since the trading industry involves certain risks, innovative data analytics and automation…

Feb 22, 2022 9 min

Tips on How to Hire Fintech Developers in 2022

According to Innovate Finance, global investments into the fintech industry reached $102 billion in 2021. Experts expect the fintech market value to grow to $310 billion by 2022. It is explained by the recent rapid development of the financial sector. In order to remain competitive, banks and financial institutions must meet the demands of consumers…

Feb 11, 2022 7 min

Banking Personalization: The Key to Success

Today, banks and credit unions seek to follow market requirements and customer expectations. That’s why they are actively implementing new technology solutions and digitizing their products and services, making them accessible to all categories of clients. Users appreciate the efficiency and mobility provided by technological features; however, 72% of people need a personalized customer experience….

Feb 4, 2022 7 min

Artificial Intelligence in Finance: Best Use Cases

Have you ever used a chatbot in a mobile banking app to get financial advice? Was it valuable? If so, it means your bank effectively employs AI-powered tools to provide an excellent customer experience. And since process automation reduces fivefold compliance costs, very soon, we’re likely to see even more use cases of artificial intelligence…