MobiFly Info

MobiFly Info is a range of localized services accessible via a mobile handset. The range of services is very extensive and can be customised. The solution uses free of charge wireless technologies (Wi-Fi or Bluetooth). All the services are location-based which means that they are available only across a network.

Services

Just about any file type can be sent to your customers:

• Images;
• Videos;
• Music and ringtones;
• Address book entries;
• Calendar entries;
• Documents;
• Java-based business applications.

How It Works

The system settings demand that a request for content acceptance be sent, so that users don't get frustrated and don't take the implemented Bluetooth marketing solution for some kind of spam.

Communication with end user can be maintained via:

• Mobile application installation;
• Bluetooth PUSH scenarios.

Benefits

• Unlike cellular marketing, Bluetooth technology does not require personal details such as a mobile phone number;
• Free communication – it costs a customer nothing and occurs only if a customer is interested and expressly wishes it;
• All users are identified – if users reject the connection, they will not be contacted again over a period of time (can be for one day and extended ad infinitum). The same user will get each message only once. This is important in order not to overburden users with the same message over and over;
• The network may run contextual advertising;
• Low cost – capital outlay required from transmitters and software only;
• Security – the system implies no phone numbers capture or access of data stored on handsets.